This time I’d like to talk a little bit about Original content verses duplicate content.

There has been a LOT written, talked, prophesied, and preached about the negative uses of Duplicate content.

But WHAT exactly does that mean?

Those that are writing and selling PLR articles will tell you that using previously published articles is the “Kiss of Death”.

And those who own Article Archive sites will tell you the opposite.

While those who sell Articles Spinners are somewhere in the middle.

But the truth is that “RELEVANT CONTENT “is king, whether it’s completely original, just partially original, or borrowed completely as is from another consenting author.

Of COURSE original content will ALWAYS sit better with the search engines. But if you take care to make sure your content is relevant to your site and subject, and informative and useful to your readers, then you will not be penalized for publishing other peoples articles.

Personally, I only publish a few completely original articles per dozen on most of my sites (outside my customer sites), and they do fine. And while I’m quite sure they would do better if I took the time to write all completely original material, it’s not WORTH the time to me.

In the time it takes me to write a dozen articles for one site, I can create and populate a dozen sites with good, relevant, content from the many Article Archive Directories out there.

I would however, suggest that you take a LITTLE time to research how many other sites are carrying the articles you choose. Simply do a search in Google for the title of your article and it will tell you how many times it appears online. If it appears on a thousand other sites, you might want to pick another one.

But as a rule, unless it is very over used, they are safe to publish.

As I said … The KEY is in the RELEVANCE and QUALITY of the content you publish, and if you continue to give your readers good information, the search engines will continue to send you traffic.

As I said, I do not want you to misconstrue what I am saying here and stop writing or buying new original content all together.

I just want you to weigh the difference in the time and resources it takes to do so with EACH of your sites, and make a decision based on the individual sites themselves, whether it is worth it to spend that time writing for ONE site or building several others.

The Duplicate content issue that is REALLY a problem to the search engines has to do with duplicate content on your site, from one page to another.

They are looking for a higher percentage of different content on each page, than duplicated across ALL pages.

For instance, if your sidebar, Top Content, Bottom content, and resource boxes are on EVERY page, but you only have a paragraph or two of different content, or a few different products on each page, then the majority of your content will be considered Duplicate content by Google, and you will NOT be rewarded for your efforts.

And I’d also like to say a word about Google Penalizing you…

The search engines do NOT work on a basis of reward and penalty. They work exclusively on the basis of Reward. In other words, if you do what they want, you will be rewarded, and if you don’t, you will be ignored!

So unless you see being ignored as being penalized, there is NO penalty system.

As a famous SEO Guru explained it to me not very long ago…

“How can they penalize us? If you did too much that they don’t like, you would end up with a NEGATIVE score in their books, and that’s impossible! They will reward you for adhering to their demands, to be sure. But if you play games they don’t like, they will just ignore you and not send you any traffic.”

So build quality sites …

Populate them with GOOD, USEFUL, INFORMATIVE and ON POINT Information that your readers will appreciate having found you for, and the search engines WILL send you traffic.

Here’s to Your Success,

Len

PS … After saying all that, it begs the question, “How can I get the Relevant, Interesting content I need, quickly and Easily? And if I DO want to post Original Content, How can I get that Quickly and Easily, without spending all MY time writing, or costing me an arm and a leg to buy them?”

You’ll find your answers to BOTH those at http://www.ArticleInnovator.com !

And once you’ve got your Article problem worked out, you’ll also need to find a quick and easy way to create new sites and manage the ones you have by automatically updating them and posting new articles on a regular basis to EACH of them, to keep the Search Engines Interested and sending you traffic.

In short … You’ll need to find the time to continue to create More and More streams of income, by creating More and More sites!

There are TWO ways you can do that …

1) You can hire an asistant to take care of all your sites for you, or

2) You can visit http://www.Auto-Blogger.com and find out how you can do it the Quick, Easy, and AFFORDABLE way ;o)