This time I’d like to talk a little bit about Original content verses duplicate content.

There has been a LOT written, talked, prophesied, and preached about the negative uses of Duplicate content.

But WHAT exactly does that mean?

Those that are writing and selling PLR articles will tell you that using previously published articles is the “Kiss of Death”.

And those who own Article Archive sites will tell you the opposite.

While those who sell Articles Spinners are somewhere in the middle.

But the truth is that “RELEVANT CONTENT “is king, whether it’s completely original, just partially original, or borrowed completely as is from another consenting author.

Of COURSE original content will ALWAYS sit better with the search engines. But if you take care to make sure your content is relevant to your site and subject, and informative and useful to your readers, then you will not be penalized for publishing other peoples articles.

Personally, I only publish a few completely original articles per dozen on most of my sites (outside my customer sites), and they do fine. And while I’m quite sure they would do better if I took the time to write all completely original material, it’s not WORTH the time to me.

In the time it takes me to write a dozen articles for one site, I can create and populate a dozen sites with good, relevant, content from the many Article Archive Directories out there.

I would however, suggest that you take a LITTLE time to research how many other sites are carrying the articles you choose. Simply do a search in Google for the title of your article and it will tell you how many times it appears online. If it appears on a thousand other sites, you might want to pick another one.

But as a rule, unless it is very over used, they are safe to publish.

As I said … The KEY is in the RELEVANCE and QUALITY of the content you publish, and if you continue to give your readers good information, the search engines will continue to send you traffic.

As I said, I do not want you to misconstrue what I am saying here and stop writing or buying new original content all together.

I just want you to weigh the difference in the time and resources it takes to do so with EACH of your sites, and make a decision based on the individual sites themselves, whether it is worth it to spend that time writing for ONE site or building several others.

The Duplicate content issue that is REALLY a problem to the search engines has to do with duplicate content on your site, from one page to another.

They are looking for a higher percentage of different content on each page, than duplicated across ALL pages.

For instance, if your sidebar, Top Content, Bottom content, and resource boxes are on EVERY page, but you only have a paragraph or two of different content, or a few different products on each page, then the majority of your content will be considered Duplicate content by Google, and you will NOT be rewarded for your efforts.

And I’d also like to say a word about Google Penalizing you…

The search engines do NOT work on a basis of reward and penalty. They work exclusively on the basis of Reward. In other words, if you do what they want, you will be rewarded, and if you don’t, you will be ignored!

So unless you see being ignored as being penalized, there is NO penalty system.

As a famous SEO Guru explained it to me not very long ago…

“How can they penalize us? If you did too much that they don’t like, you would end up with a NEGATIVE score in their books, and that’s impossible! They will reward you for adhering to their demands, to be sure. But if you play games they don’t like, they will just ignore you and not send you any traffic.”

So build quality sites …

Populate them with GOOD, USEFUL, INFORMATIVE and ON POINT Information that your readers will appreciate having found you for, and the search engines WILL send you traffic.

Here’s to Your Success,


PS … After saying all that, it begs the question, “How can I get the Relevant, Interesting content I need, quickly and Easily? And if I DO want to post Original Content, How can I get that Quickly and Easily, without spending all MY time writing, or costing me an arm and a leg to buy them?”

You’ll find your answers to BOTH those at !

And once you’ve got your Article problem worked out, you’ll also need to find a quick and easy way to create new sites and manage the ones you have by automatically updating them and posting new articles on a regular basis to EACH of them, to keep the Search Engines Interested and sending you traffic.

In short … You’ll need to find the time to continue to create More and More streams of income, by creating More and More sites!

There are TWO ways you can do that …

1) You can hire an assistant to take care of all your sites for you, or

2) You can visit and find out how you can do it the Quick, Easy, and AFFORDABLE way ;o)

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Len Thurmond has been marketing on the Internet since 1995, and is one of the best known authors and newsletter publishers in the Internet World Today.

Through his highly acclaimed Newsletter, his many Seminar and Tele-seminars speaking engagements, and his coaching programs, he has helped thousands of now successful Entrepreneurs find their niche, and make it profitable.

To read more of Len’s Marketing Articles visit his blog at

As always, feel free to use this or any of my articles on your sites. Just be SURE to include the Resource Box at the bottom of this Article ;o)



This entry was posted on Wednesday, August 27th, 2008 at 5:58 am and is filed under Article Marketing. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.

7 Comments so far

  1. Don Mundell on August 27, 2008 10:33 am

    I really like your blog format and your content just makes more sense to me than most that I read. Thank You!

    All the tags, tags, and more tags??? listed above are always confusing as hell to me and I wouldn’t know their significance and use if I was stumbling over them (which I am).

    I really do appreciate your blogs’ simplicity and directness. From my very limited view it’s the way more blogs should be done. Thanks, Len

  2. Darrell on August 27, 2008 11:00 am

    Hey Len, this is Darrell. I couldn’t agree more.

    So many have stalled the progress of their websites online because of misconceptions over duplicate content.

    I have several sites wherein 80% of the content is original and the remaining articles are nothing more than tightly themed, relevant content.

    The borrowed content has seriously helped my website in the rankings for my main keyword phrases.

    But more importantly, it has allowed me to plug into additional keyword-based traffic funnels as visitors search for content related to the borrowed articles.

    And…you can only imagine what’s posted at the end of each article right?
    A link to my main offer.

    Keep up the great work!

  3. Fabio (aka The Health Nut) on August 28, 2008 12:44 pm

    I just wish the search engines, Google especially, would make it easier to follow their rules. I had nearly 3000 pages indexed last December. They gradually dropped to 210 pages. Last month I noticed they began to get indexed again, and now I have early 2000 indexed. What did I do wrong> What did I do right? I have no clue.

  4. Cliff on September 11, 2008 12:05 am

    How often should you replace articles?.

  5. Len on September 11, 2008 6:16 am

    That’s a good question, and the answer is a bit vague.

    I usually start off posting once a day, and then slow it down to 2 or 3 times a week after a week or two.

    But I’ve found that if I slow it down TOO much, my traffic slows with it, and so I’m experimenting with leaving it at once a day (give or take 10 hours, using the Auto Blogger Random posting times function which allows you to post randomly within a range of time you choose)

    So far, it looks like 3 to 4 times a week is the sweet spot, but you need to experiment with the timing yourself and track your results over a period of time.

  6. Cliff on September 11, 2008 10:08 am

    on average how many words for a post, and how long will you continue to leave the same subject up and as time goes by how many post will you add with age to your subject. (hope I made myself clear)

  7. Len on September 11, 2008 11:40 am


    I’m not sure I understand your question, but as to how many words per post … use as many or as few as it takes to get your point across ;o)

    Articles are generally a minimum of 300 words and a maximum of “Whatever It Takes”, but you can post just a quick comment of only a few words now and again if you like.

    That is the beauty of blogging

    As to how long you leave a post up …

    The nature of blogs it that they automatically replace the last post with the new one, and depending on how you set up your blog, they either move the old one down, or archive it, so they NEVER really go away.

    I personally like to have my blogs Archive the old articles as that gives me one article per page and I want as many pages listed as possible


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